Lounge
An eight-foot C-shaped teak bench, linen, three to four chairs, and a center fire pit.
Partnership proposal
Make the roof the reason they come.
Fill the days beyond Sunday and Wednesday. New guests, book-and-pay before they arrive, and a rooftop that photographs as well as it feels.
Warehouse rooftop, Barrio Colombia, Medellín
The roof today
The heat is real. The rest is waiting.
Wood-fired saunas, ice baths, a valley view — and a warehouse door that disappears after dark. Same bones. This is now, and after.
Brand
Nórdika on the heat — the same lettering as the door, large, only the name.
Ice bath
A large Nórdika on the tub — the name they photograph.
Night entrance
Cream LED neon — NÓRDIKA — path lighting, and a clear, safe walk-up.
Photo wall
The wallpaper on the wall — a backdrop people already know how to stand in.
Bathrooms
Two compact restrooms — women and men. Cedar interior, vanity, toilet, lighting, mirrors. The rooftop shower stays.
Who
Women who already pay for gyms and spas.
Sunday and Wednesday recycle the same regulars. The open market is women who spend on pampering, photograph it, and bring friends.
Already spending
Women who already pay for gyms, spas, and treatments. The ticket is familiar. The roof is not on their map.
Already posting
They photograph the ritual. A room they want to be seen in becomes the invitation they send.
Highest ticket
They spend for atmosphere and care, not a discount hour.
Playbook
New customers from a market you are not in.
- Instagram & TikTokPrimary
- YouTubeRitual films
- Airbnb ExperiencesCity discovery
- City things-to-do feedsLocal search
Investment
What the roof asks for.
Figures in USD. Full vision, or start with phase one.
- Rooftop lounge$1,500–$2,500
- Entrance, signs, florals$2,000–$3,000
- Two bathrooms (women / men)$3,000–$4,500
Total$6,500–$10,000
Sequence: neon and lighting first, then florals, then the bathrooms, then seating. Fire pit and the full C-bench wait for the full vision.
Partnership
The work, and what it costs.
Advisory retainer
Strategy, direction, growth plan, and materials already prepared for this partnership.
$3,000
One time
Digital foundation
Booking site, pay before arrival, confirmations, merch on the same checkout. Half to begin, half on first live payment.
$4,000–$6,000
One time
Monthly growth
Social, content, ads, and listings.
$2,000
Due at the start of each month
Growth share
Existing regulars sit outside that share.
10–15%
Of revenue from guests brought in through this work
Domain, hosting, and booking tools typically about $50–$150 a month sit with the business. Card processors take their own cut; that is not part of these fees.
Walk the roof, lock phase one, and turn on booking so guests can pay before they arrive.